http://reason.com –
A study by researchers at
Northwestern University's Kellogg School of Management suggests public
service announcements that aim to discourage binge drinking by
portraying its shameful consequences may backfire, fostering
resistance that leads to more drinking. The study, which involved
interviews with 1,200 college students who were presented with PSAs
based on Canadian ads like the one shown on the right, has not been
published yet, so its findings are hard to evaluate.
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Created by JimJamesJimmy
6 days 14 hours ago –
Made popular 6 days 12 hours ago
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